6 FACTORS THAT SET REMAX AGENTS APART

Dated: March 8 2024

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Did you know RE/MAX is the most productive real estate network in the world, based on residential transaction sides? Here are a few ways RE/MAX agents stand out among the competition.

When real estate consumers set out to buy or sell a home, they can benefit from working with a professional who has the experience to get the job done – and does so with compassion and heart. That’s why so many choose to work with a RE/MAX agent.

Curious what makes RE/MAX agents stand out? Here are six distinguishing factors.

1. RE/MAX agents are trusted by consumers

Trustworthiness is an essential quality in a real estate professional. After all, agents are helping consumers navigate one of the largest transactions they’ll likely ever make.

RE/MAX is a leading choice when people are seeking out an agent they trust the most. For years, shoppers have voted RE/MAX as the brand with the #1 Most Trusted Real Estate Agents in the USA* and Canada**.

2. RE/MAX agents outperform the competition

Production matters – and RE/MAX agents average more sales than other real estate agents.

Multiple surveys revealed that RE/MAX agents, on average, outsell other agents by more than 2 to 1 at large brokerages, based on 2022 transaction sides***. In one of these surveys – the RealTrends 500 – 2023 was the 13th consecutive year RE/MAX had earned this recognition.

This edge in agent productivity is featured in the latest RE/MAX vs. the Industry report – which ranks the results of national full-service brokerage brands in the U.S. – along with several other relevant metrics.

3. RE/MAX agents in the U.S. and Canada have access to top tech at no additional cost

In today’s tech-powered world, it makes sense that the most productive industry professionals are using innovative technology tools to organize, promote, and drive their business.

When aligned with RE/MAX, agents have access to some of the industry’s top tech platforms. For example, MAX/TechSM powered by kvCORE – which includes the brand’s exclusive CRM – puts everything an agent needs in one spot and enables them to design marketing pieces, build campaigns, monitor their sphere, track resulting leads, and more. The platform is available to RE/MAX agents in the U.S, and Canada at no additional cost.

4. RE/MAX agents meet consumers where they are with marketing

A key reason many agents join RE/MAX is for the unparalleled brand power, strengthened over more than 50 years. In their marketing, RE/MAX agents harness the power of the RE/MAX brand itself and customize high quality social media graphics, advertisements, and more, created by RE/MAX for affiliate use.

RE/MAX recently debuted its 2024 National Advertising Campaign, a comprehensive mix of content that highlights the value an experienced real estate agent brings to a transaction. The materials promoted by RE/MAX – and placed in the hands of agents – includes commercials, social media, and other creative concepts geared toward digital connection.

Having an ever-expanding toolbox of digital assets at their fingertips means RE/MAX agents can market consistently and stay in-front of existing and future customers.

5. RE/MAX agents have a worldwide network of referral opportunities

RE/MAX has a presence in more than 110 countries and territories – so agents aligned with the brand are a part of an extensive network (comprised of more than 140,000 professionals) bustling with referral opportunity.

All year round, RE/MAX agents can take advantage of the RE/MAX Global Referrals Platform, which seamlessly tracks a referral from start to finish and uses an algorithm to help connect users with potential business partners. Plus, the tech hub auto-translates referrals into 50 local languages.

Another coveted international networking opportunity is the annual RE/MAX R4® convention, where agents from around the world come together for connection and education. One can’t-miss aspect of the event is the Global Referrals Exchange, a gathering where affiliates from different countries throughout the RE/MAX network celebrate their cultures and form friendships that span across borders.

6. RE/MAX agents care about their communities

In a profession rooted in community, RE/MAX agents are committed to giving back to the places they live and work. Throughout the year – and especially during the annual Global RE/MAX Week – RE/MAX agents, teams, and offices find unique ways to raise funds for those in need, partake in community clean-up initiatives, feed those who are hungry, and so much more.

Many agents support Children’s Miracle Network (CMN) Hospitals through the RE/MAX Miracle Home and Miracle Property Program, where participants make a donation on behalf of their client after a closed transaction. Best of all, the money stays local, benefitting the affiliate CMN Hospital in their area. Since 1992, RE/MAX affiliates have donated nearly $200 million to CMN Hospitals across the U.S. and Canada.

*Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022-2024 and 2019.

**Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2024 and 2017.

***Source: Based on 2022 transaction sides cited in three surveys of the largest participating U.S. brokerages. The 2023 RealTrends 500 includes data for 1,561 brokerages with at least 500 transaction sides each. The 2023 RISMedia Power Broker Top 1,000 and the 2022 T3 Sixty Mega 1,000 each include data for the 1,000 brokerages with the highest sales volume.

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David Holden

David Holden (Dave) is currently one of the Designated Managing Brokers of RE/MAX PREFERRED. RE/MAX PREFERRED has been the top brokerage for volume and agent income for the last 6 years in the local....

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